Research by social media platform Wetpaint and digital consulting firm Altimeter Group revealed that companies with the highest levels of social media activity on average increased revenues by 18% in the past 12 months, while the least active saw sales drop 6% during the same period. According to mediapost.com, the study found that social media efforts tend to build on themselves.
A June 2009 analysis of the top-10 social media properties by Nielsen shows that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. According to Marketing Charts, even with this increase, Nielsen puts Twitter at #4 on the list of most visited member communities in June.
Blog.com, host of this site, is number three on the list. So engage the power - blog to boost program attendance!
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