Thursday, July 23, 2009

Social media interaction affects sales revenues

Research by social media platform Wetpaint and digital consulting firm Altimeter Group revealed that companies with the highest levels of social media activity on average increased revenues by 18% in the past 12 months, while the least active saw sales drop 6% during the same period. According to mediapost.com, the study found that social media efforts tend to build on themselves.

A June 2009 analysis of the top-10 social media properties by Nielsen shows that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. According to Marketing Charts, even with this increase, Nielsen puts Twitter at #4 on the list of most visited member communities in June.

Blog.com, host of this site, is number three on the list. So engage the power - blog to boost program attendance!

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